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Privacy Policy

We treat our client’s information and privacy with the utmost respect. Please see below what data we use about you and why. Although in the scale of things we are a relatively small business we have big intentions in terms of transparency and value exchange regarding your data and how we use it. Please do read the below in conjunction with our Terms and Conditions and Cookies Policy to give you the full picture of how we operate.

Cindy’s Swim School collects information on you for the following reasons

1. To facilitate:

  • your swimming classes, swimming progress and experience with us
  • administer any events in which you may wish to participate
  • answer your enquiries
  • to
deal with any incidents involving you

2. To personalise your experience:

  • we create an individual profile for you so that we can understand and respect your 
preferences and tailor our teaching and communication accordingly

3. To strive to continually improve our offering:

  • by creating anonymised aggregated information about members and swimmers to 
enable us to progress our products, services and marketing

4. To build and benefit our swimming community including facilitating social connections passing on information to you about:

  • school news, swimming events, offers and opportunities
  • as well as goings on in our local communities that you may find of interest

5. To encourage your participation and understanding of the sport by telling you about:

  • swimming news, events and promotions
  • as well as goings on in our local communities that you may find of interest

6.)To manage our business and your account:

  • to comply with legislative requirements
  • to track our revenue
  • to facilitate, track and audit payments

Third party organisations

We never give our data to third party organisations not directly commissioned and vetted by Cindy’s Swim School.

From time to time we need third party organisations to handle your data in order for us to run our business and facilitate the objectives above to include: our freelance teachers, office and marketing staff; and our digital agency.

Anonymised data is used by our website WordPress, Google Analytics, Facebook and Twitter to optimise our marketing.

We also use a piece of purpose built software to manage our class registrations and bookings and Xero as a piece of software to manage our accounts. Some class administration maybe securely stored in Google Documents and Dropbox.

Sensitive personal Information

As part of our pupil registration and based on ongoing conversations with you we record relevant medical history which is (and we treat) as sensitive personal data.

Due to the nature of swimming it’s necessary to collect this to ensure our pupil’s safety and well-being.

We treat all information in the strictest confidence, passing this only to those that directly need to know it including teachers, office staff and medical staff (if they are ever called out to an emergency).


No photography or filming is allowed at Cindy’s Swim School lessons without prior permission from Cindy’s Swim School. This is to protect all pupils and teachers.

From time to time we may take photographs at classes including of your children to celebrate their progress.  We may also from time to time use these in marketing Cindy’s Swim School.  If you do not want your child to be photographed by us that is of course absolutely fine.  To manage this we need you to tell whoever is teaching the pupil on the day to ensure they are excluded from any photographs being taken of them.

We will always let a class know onsite at the beginning of the session that photographs or footage are to be taken. If this is ever an issue on the day, the pupil can of course be excluded. However logistically to enable this we need to make it the responsibility of the parent / guardian to make this known to the teacher before photography or filming commences – to ensure they are not captured.

Some of the swimming pools we use have CCTV installed for the protection of their property. These are managed by the sites themselves and Cindy’s Swim School does not have access to and does not use any of the footage.


We only contact swim school pupils / parents / guardians who are enrolled with Cindy’s Swim School via email, text, phone or post for the duration of their course and processing any incoming enquiries in between.

We may in this time send information about our other swimming courses, activities and promotions as well as news of the local community and swimming as a sport and hobby which is relevant to our community.

Access to your personal information

Any person can apply for a copy of their information by requesting this as a report from our office.

Updating your information

We need to keep your information accurate and up to date. In the event that there is change to your personal information, for example, your contact details, please let us know as soon as possible, by contacting our office.

How long we keep your information for

We are obliged by law to keep records relating to the accounts of the business for 7 years.

Any additional information to this required for class participation and progress we store for up to 2 years post a pupil leaving Cindy’s Swim School, in order to facilitate easy registration should they wish to return to class.

Contact us

For ay questions about this or any of our policies please do get in touch with our office.

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